Training Programme on Entrepreneurship Development Using the Blue Ocean Strategy

Starting from 1 to 8 July 2011, in conjunction with the Colombo Plan 60th Anniversary, for the fourth time, the Colombo Plan Secretariat successfully implemented the “Training Programme on Entrepreneurship Development using the Blue Ocean Strategy” in Colombo, Sri Lanka. This training programme is one of the in-house projects fully implemented by the Colombo Plan. The Blue Ocean Strategy is premised on the concept put forward by W. Chan Kim and Rene Mauborgne.

There were 22 participants from 12 developing member countries, namely, Bangladesh, Bhutan, Fiji, Indonesia, Iran, Malaysia, Maldives, Myanmar, Nepal, Sri Lanka, Thailand and Vietnam. The objectives of the training programme were to provide an understanding of the Blue Ocean Strategy, its concepts, principles and components, how to apply Blue Ocean Strategy on entrepreneurship development. This six-day programme included lectures, study visit, group discussions, presentations and a panel discussion. The theme for this year was on innovation.

The Opening Ceremony coincided with the Inauguration Session of the Colombo Plan 60th Anniversary Commemoration at the Hilton Colombo Hotel, on 1 July 2011. The event was graced by the Chief Guest, Hon. Professor G.L. Peiris, Minister of External Affairs of Sri Lanka. The ceremony was also attended by delegations from Singapore, Indonesia, Malaysia and Republic of Korea, Colombo Plan eminent scholars, ambassadors and heads of foreign missions, resource persons, eminent business personalities, participants from public and private sector, Chambers of Commerce and Industry, university students and media representatives in Sri Lanka.

Lectures were delivered by Professor (Dr.) Suresh Kumar Dhameja, Entrepreneurship Development and Industrial Coordination, National Institute of Technical Teachers’ Training and Research, India, Dr. Travis Perera, Senior Management Consultant, Postgraduate Institute of Management, Dr. M. Saman Dassanayake, Senior Lecturer in Human Resource Management, Faculty of Management and Finance, University of Colombo, and Mr. S.B. Kiridena, Managing Director, Uniceyl Marketing (pvt) Ltd. Besides the interactive lectures, the participants also had the opportunity to share their knowledge and experiences through country paper and group work presentations. Participants also gained hands-on experience during the visit to Link Natural Products (pvt) Ltd., in Kapugoda, one of the leading ayurvedic herbal products manufacturers in Sri Lanka. In the study tour, they were introduced to the company, as well as witnessed its manufacturing and R&D activities in the factory.

The highlight of the training programme was a panel discussion by four Presidents of the various Chambers of Commerce of Sri Lanka who have also achieved considerable success in their own fields. The panel discussion on “Blue Ocean Strategy and Innovative Enterprise” was moderated by the Secretary General. The panelists were Mr. Aloy Jayawardena, President Sri Lanka Chamber of Small and Medium Industries, Ms. Vidyani Hettigoda, Chairperson, Women’s Chambers of Commerce and Industry, Dr. Anura

Ekanayake, Chairman, the Ceylon Chamber of Commerce and Mr. Tissa Jayaweera, President of International Chamber of Chambers of Commerce and Industry of Sri Lanka. The panelists shared their experiences, knowledge and views and had a very interactive Q&A session.

Overall, the training programme was highly rated by the participants.

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